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Theresa’s talent and passion for her work is inspiring. She is my go to person for information architecture, taxonomy and user experience.
Jeremy Syme, Bluetooth Special Interest Group
Theresa is one of the rare people with a talent for identifying incredibly complex patterns and concepts and communicating them in clear, simple, and actionable language.
Kathy Wagner, Content Strategy Inc.
Theresa is a personable, patient, thorough communicator. I enjoyed working with her and the effort had a successful outcome.
Richard Israel, Committee for Children

Recent Blog Articles

How To Improve Website Search

By | March 23rd, 2017|Categories: Information Architecture, Taxonomy|

When looking to improve the searchability on your website or intranet or in your CMS or DAM, there are a few areas where you can look to solve searchability problems. This second part in a two-part series focuses on solving searchability problems.

Website Search Sucks: A Common Website Problem

By | February 27th, 2017|Categories: Information Architecture|

When I talk with customers about website problems, I frequently hear the refrain: "Our website search is terrible. People tell us it sucks. We need to fix it." Or "I can't find anything on the website and the search doesn't give me what I am expecting." There are a few areas where we can look to fix search problems. Normally, I start with user interviews and testing, then move on to reviewing site analytics, metadata, and taxonomy.

Testing a Website Taxonomy (Infographic)

By | February 8th, 2017|Categories: Taxonomy|

When working on a taxonomy project, one question always comes up, "How do we know our taxonomy works?" When spending time and money developing a taxonomy that is critical to business goals and technical needs, it's important to know that the taxonomy is usable and useful. There are several ways we can test taxonomies to ensure they work.

About Key Pointe

Through User Research, Information Architecture and Taxonomy we develop website structures, research usability problems, and create designs that balance user expectations with business needs.  Our goal? Intuitive content, effective internal and external search strategies, and user-friendly experiences for your customers.

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