Want to get started on improving your website? 

Download Actionable Steps

Need best practices for building a taxonomy?

Download Best Practices

Trying to plan a usability test?

Download Planning Tips
Theresa’s talent and passion for her work is inspiring. She is my go to person for information architecture, taxonomy and user experience.
Jeremy Syme, Bluetooth Special Interest Group
Theresa is one of the rare people with a talent for identifying incredibly complex patterns and concepts and communicating them in clear, simple, and actionable language.
Kathy Wagner, Content Strategy Inc.
Theresa is a personable, patient, thorough communicator. I enjoyed working with her and the effort had a successful outcome.
Richard Israel, Committee for Children

Recent Blog Articles

How Information Architecture Can Help Your Business

By | April 5th, 2017|Categories: Information Architecture|

Every business needs a digital presence. Digital is no longer optional in your strategic planning. Having a website is crucial to your business and enables you to connect and engage with your target audience 24/7. But having a poorly designed site that suffers from common usability problems can do significant damage to your brand and bottom line.

Why Is Information Architecture Helpful?

By | April 5th, 2017|Categories: Information Architecture|

Once you understand what information architecture (IA) is, you may wonder why exactly it is that you need it, in order to have a successful site.

What Is Information Architecture?

By | April 5th, 2017|Categories: Information Architecture|

Is your customer service team spending most of their time answering questions that are directly answered on your website? Is your bounce rate far higher than it should it be? Is the most used function of your website the search bar? All of these common website usability problems are symptoms and signs of poor information architecture. Information architecture (IA) aims to connect users with the content that they are looking for, in a seamless and intuitive manner.

About Key Pointe

Through User Research, Information Architecture and Taxonomy we develop website structures, research usability problems, and create designs that balance user expectations with business needs.  Our goal? Intuitive content, effective internal and external search strategies, and user-friendly experiences for your customers.

Sign up for our newsletter