Topics centred around user research.
When I take clients through the process of usability testing, they have some typical questions at the beginning of the process. How does usability testing work? How do we make sure everything is set up properly? How do we recruit users? Here’s an overview of what to expect as you go through the process of preparing [...]
Many aspects of usability testing are under your control. Set your goals and your dates, create your test plan and execute. Analyze the results and put together themes from the feedback. Participants can tell you about their habits, how your website fits into their work/life, and how they would ideally use your site. Taken all together, you'll be able to uncover many issues with your website as well as gather valuable insight into your users' behaviours.
User research allows us to improve our websites, intranets, products, and services. Sometimes I work with clients who are new to user research and they need to know what the process of user research is like and what to expect as an outcome of user research. Before we assume that user research will answer all our questions and fully illuminate a dark abyss, it's important to set expectations for what user research can do for us. If you're thinking about tackling a project with research in it, here are a few things to be prepared for.
Faced with a design mandate, this government organization needed to do research before designing the solution to ensure the solution was appropriate for its audiences. I was able to help this organization with an interview plan, interviewing, analysis, and journey mapping.
What is information seeking and why is it important to your website? Information seeking matters to your information-heavy website because people will look for information for different reasons and different outcomes and in different ways. Those reasons and ways need to be supported by the way your website structures and displays information. In other words, the information architecture of a site needs to meet user needs!
Maybe the website isn't well organized. Maybe users don't take the time to look through the website. Maybe users have had bad experiences in the past and can't be bothered to look on the website. Rest assured there are you can improve content findability with better website information architecture.
With three websites, this organization wanted to do user testing on all three websites so they could continue to improve and iterate on its design. They knew that getting constant feedback allowed them to continually improve their products. For this project, I was able to help them with test goals and planning, conduct the research, and write up and present the results.
When I was first starting off with as a UX consultant, I did a bunch of stakeholder interviews and user interviews for an investment company. I learned a couple lessons...