Webster’s defines taxonomy as “the process or system of describing the way in which different living things are related by putting them in groups.” When it comes it comes to the Web, taxonomies are used to classify content, which, while not a living thing, can feel as if it’s proliferating and taking on a life of it’s own.
Taxonomy is all about finding things outside of the typical website page structure. Once you have three or four (or more!) levels of content on a website, it can be hard for customers and users to find what they need. A taxonomy gives users a different way to discover information and makes your content more accessible.
Have you ever shopped for shoes online and been able to search by brand, price, color, size, style, or even heel height? Maybe you wanted ankle boots with a 2 inch heel? Or a cheap pair of sneakers? Or the perfect pair of brown brogues? When a website shows you these different options, you’re using taxonomy to easily weed through the thousands of pairs of shoes available to find exactly what you’re looking for. You save time, feel satisfied, and have a better impression of the website.
A Key Pointe, we create taxonomies that categorize information to improve search, enable automated content, and help authors to find content. When we work with clients, we create the taxonomy and teach you how to continue the taxonomy so it grows in in tandem with your content, thereby empowering your business and your users.
Every taxonomy classifies different types of content so there’s no standard taxonomy solution, however the process for creating a taxonomy generally includes:
- Reviewing a client’s content
- Discussing current taxonomy challenges
- Creating a framework to categorize the content
- Developing and testing the taxonomy
- Reviewing the proposed taxonomy with subject matter experts
- Teaching our clients about taxonomy maintenance
Our series of blog posts delving into our philosophy and approach to taxonomy gives you more insight into how taxonomy can support your business. The following case studies give perspective into how the taxonomy process can be tailored for individual clients: