Home 2018-11-22T17:42:45+00:00

Optimize content to meet business goals and user needs

with content strategy, information architecture, and taxonomy

Contact Us

Content Strategy

Content strategy sets the direction of the content for your organization or website. We focus our content strategy work on helping you structure your content so that it supports your organization’s strategic goals.

Learn more

Information Architecture

Information architecture helps users navigate the digital spaces. It sets the physical page structure for a website or intranet based on user needs and shows how pages are related. It lays out the global navigation for your site.

Learn more

Taxonomy

Taxonomy and metadata provides the foundation for describing what your content is about and are foundational elements for dynamic content display, content reuse, and personalization.

Learn more

How Can We Help?

We’re happy to hear about any new projects, questions around projects, training requests, or content strategy, IA, and taxonomy reviews.

Get in touch

Latest from Our Blog

Challenges on a Large Information Architecture Project (and a bit of levity for your day)

While attempting to write a case study, a colleague of mine asked me for some examples of issues I had on a recent intranet redesign project. This was a good project for examples, as it really was a fun and challenging project to work on. I thought I'd share the examples and hopefully (as a practitioner) you'll find humorous, though the humour points to big problems!

Growing from Information Architecture to Content Strategy: One IA’s Journey

More and more of my work has moved from straightforward information architecture and taxonomy work and more into the "why" behind information architecture and taxonomy. For me, the answer to this "why" became content strategy. I realized that content strategy can solve many IA and taxonomy problems I encounter. I decided to use my skills to investigate the problems and create solutions through the lens of content strategy.