Optimizing content to meet business goals and user needs
with content strategy, information architecture, and taxonomy
Content strategy sets the direction of the content for your organization or website. We focus our content strategy work on helping you structure your content so that it supports your organization’s strategic goals.
Information architecture helps users navigate the digital spaces. It sets the physical page structure for a website or intranet based on user needs and shows how pages are related. It lays out the global navigation for your site.
Taxonomy and metadata provides the foundation for describing what your content is about and are foundational elements for dynamic content display, content reuse, and personalization.
How Can We Help?
We’re happy to hear about any new projects, questions around projects, training requests, or content strategy, IA, and taxonomy reviews.