With Content Strategy, Information Architecture, and Taxonomy, Key Pointe Consulting researches content and structure problems, develops project-specific or enterprise-wide content strategies, information structures to support these strategies, and website or enterprise taxonomies and metadata schemas. Our process results in intuitive content and effective strategies for user-friendly customer experiences.
Theresa Putkey likes to think that her special skill is digging into a problem, articulating that problem, the finding creative solutions. She uses content strategy, IA, and taxonomy to solve problems within a content management or digital asset management environment. Unlike in-house information architects or taxonomy specialists, Theresa brings a valuable external perspective to the projects she works on.
Theresa holds a Masters of Library and Information Science from San Jose State University. She has over a decade of experience as an Information Architect and over 15 years of experience in the technology industry, including technical writing and requirements analysis expertise.
Theresa has worked with clients from a diverse range of industries including:
- Government organizations
- Financial services
- Heavy duty machinery
Her clients have included Purdys Chocolate, Bluetooth Special Interest Group, Rocky View County, TELUS, BC Hydro, Microsoft, Consumer Reports, Vancity, Island Health, and Franklin Templeton Investments.
Skills & Expertise:
- Content strategy to support content reuse and personalization
- User interviews, focus groups, card sorting, task testing, and other user research methods
- Usability testing for both desktop and mobile
- Information architecture for websites and intranets
- Enterprise or website taxonomy and metadata development and implementation
- Guidance, coaching, and implementation support
Theresa comes by her love of information organization honestly. When she was 8-years-old she became interested in libraries, visiting her local library as often as possible. One of her favourite activities was scanning through the card catalogue looking for cross-references. During university she worked at the main library, though she swore she’d never become a fuddy-duddy librarian.
Ironically she’s now a librarian – though not fuddy-duddy! – and is still a fan of her local public library, a love she’s even passed along to her dog. At least once a week Theresa and her King Charles spaniel Bentley walk to their local library together to check out books and Bentley often posts pictures of their library excursions on his Instagram account. Theresa (and Bentley) firmly believe that libraries are keys to knowledge and community engagement; public libraries are wonderful resources to help a diverse audience. Through her work Theresa brings that passion online, organizing information to make the Internet a key to knowledge and a valuable resource for a diverse audience.