When looking to improve the searchability on your website or intranet or in your CMS or DAM, there are a few areas where you can look to solve searchability problems. This second part in a two-part series focuses on solving searchability problems.
When working on a taxonomy project, one question always comes up, "How do we know our taxonomy works?" When spending time and money developing a taxonomy that is critical to business goals and technical needs, it's important to know that the taxonomy is usable and useful. There are several ways we can test taxonomies to ensure they work.
Combining multiple taxonomies can be a contentious issue: each taxonomy belongs to a team who has put a lot of thought into their taxonomy and may not easily let go of certain terms or features. However, sometimes taxonomies do need to be combined, and here are some tips on how to go through the process.
While you recognize that your company needs a website taxonomy or intranet taxonomy, you may not be sure how to convince management to provide resources to create, implement, and maintain a taxonomy. Here are some tips.
If you’re working on a taxonomy that doesn’t have the resources (right now) to do a lot of research and engagement with subject matter experts, there are still some actionable steps you can take to improve your taxonomy.
While each taxonomy project has its own quirks, there is a basic methodology we can use for planning, building, and maintaining a taxonomy.
After going through numerous taxonomy projects, I've learned a few things about how to work with stakeholders and subject matter experts to build a website taxonomy. Here is a presentation with a few tips for making the taxonomy development process smoother.
Having worked on many a taxonomy project, this presentation details a few (relatively straightforward) lessons learned. I like to share them so you can be more successful with taxonomy. The lessons learned include: ensuring you consider the next steps for the taxonomy, taking into account the abilities of the team and technology to implement and maintain the taxonomy, and thinking strategically before diving into taxonomy design. Enjoy the presentation! If you'd like to learn more, here are some links to visit: Case study: Taxonomy for Technical Non-Profit Taxonomy Driven Content Publishing
When first learning about taxonomies and how they're useful, it helps to know some basics. This presentation looks at why taxonomy is useful, some examples of how taxonomy is used on websites, and different links for learning more about taxonomies.
When I start working on taxonomy projects, it's common that some team members don't understand how taxonomy can help their website's user experience or the writer's experience in finding and re-using content. One of the easiest ways to explain how taxonomy works is to show examples of taxonomy. Here are a few examples of how website taxonomy can be used to improve search results, browse by category, and automatically build pages on a website.
A taxonomy is a list of terms you use to categorize and find your information again, without having to look through every file, image, document, or web page. Using a taxonomy in a corporate, government, or organizational environment allows you to find and re-use content and helps your users search and browse for information. This presentation gives you the basics of taxonomy with examples to illustrate just how useful it is!
You've probably heard that better user experience on a website is good for SEO, but what does that actually mean? There are a few specific ways information architecture and taxonomy improve SEO.
Keeping a taxonomy up-to-date will be very useful in repurposing content on the site, tagging content properly so you can find it again, and allowing visitors to filter the content. While this article generally refers to a website or site, a taxonomy can be applied to any objects within a content management system (CMS), or digital asset management (DAM) system, or other software that controls files. What Is a Taxonomy? A taxonomy is a fancy name for a controlled list of terms. You can use the taxonomy values to classify, categorize your pages, content objects, images, and other various files. A back-of-the-book index is used to find significant references of a topic or a person within the book's content. A taxonomy is very similar, allowing you to keep track of your content and find it again. When you create a page, you tag it with a term. When you want to find that page again, you can look it up by that term. Other people can find it this way, too. If you have used Amazon or Zappo's, you've used taxonomies. When you visit Zappos.com, you can narrow down shoe results by colour, size, width, brand, shoe style, shoe material. These lists are all values in a taxonomy applied to a specific shoe. It lets you narrow down your results to find the types of shoes you want. Why Use a Taxonomy? A taxonomy allows you to find all content related to a certain topic. If you wanted to find [...]
While doing a presentation on the Principles of Taxonomy, I was asked the question of "How do you know when to choose a hierarchical taxonomy or a faceted taxonomy?" What did I answer? When to Use a Hierarchical Taxonomy Hierarchical taxonomies are best suited to things where the relationship is well known. Denton (2009) wrote an article about faceted classification that talks about when to not use a faceted classification. He says, Hierarchies and trees (imagine indented lists) are best when the entities in question are viewed in such a way that they have one dimension of classification. Hierarchies divide and redivide things into groups where each new group is a sub-species of its parent group; everything that is true of a group is also true of its sub-groups and so on down... The classic example is Linnaeus' animal kingdom taxonomy. It is classified based on physical attributes. Mammals have hair, give birth to live young. Viviparous quadrupeds are all four legged animals that give birth to live young. Fish are cold blooded, live in the water, and lay eggs. We could, however, re-do this animal kingdom to group species by genetics. This would show a more accurate hierarchical structure, though to normal people, we may not be able to see the relation between items. If you are a cell phone manufacturer, you might have a class of phone and specific phones within that phone line. For example, Apple has the iPhone with specific iPhone 3G, 3GS, 4, 4S. Hierarchical [...]