Content Strategy

Content Strategy 2018-06-14T09:46:54+00:00

A content strategy “guides the creation, delivery, and governance of useful, usable content” (Halvorson) for your specific organizational needs and challenges. We focus our content strategy skills on content governance and how content governance is supported through structure. We investigate content issues around workflow from the creation of content through to maintenance and archiving and ask, “What structure is needed behind the content to make this all possible?”

Once we can articulate the content processes, business goals, and user needs, we can create a strategy. From this strategy, the necessary structure, taxonomy, and metadata can be identified. Then, the technology can be appropriately configured to support the process.

Many customers have needs such as:

  • Better findability of content, by user or by authors
  • Better content reuse, whether it’s starting with basic reuse or optimizing reuse
  • Better reporting across systems to help determine (among many things) which content is most useful to which audiences
  • Optimized workflow whether moving from an ad-hoc process or improving an already standardized process
  • Identifying success measures around content

During the discovery phase, not all issues raised will be content strategy issues. We create a content strategy, given feedback into non-content issues, and recommend solutions within the structural aspect of content strategy with an end to improve content reuse, reporting, workflow, and success. For any content strategy solutions around customer experience of content, or editorial content strategy, we recommend partners to help you meet these needs.

Recent Posts on Content Strategy

Challenges on a Large Information Architecture Project

While attempting to write a case study, a colleague of mine asked me for some examples of issues I had on a recent intranet redesign project. This was a good project for examples, as it really was a fun and challenging project to work on. I thought I'd share the examples and hopefully (as a practitioner) you'll find humorous, though the humour points to big problems!

Growing from Information Architecture to Content Strategy: One IA’s Journey

More and more of my work has moved from straightforward information architecture and taxonomy work and more into the "why" behind information architecture and taxonomy. For me, the answer to this "why" became content strategy. I realized that content strategy can solve many IA and taxonomy problems I encounter. I decided to use my skills to investigate the problems and create solutions through the lens of content strategy.

Support Dynamic Content Display with Structure and Taxonomy

One thing that's been around for a while but is rarely taken advantage of (at least on the digital property projects that I've come across) is dynamic content display. Maybe it's poorly understood, but it's an easy concept to grasp and, quite frankly, can feel very liberating. When I explain the concept to my clients, they typically respond with, "Yes, that's what we need. That's what we've been waiting for. Where have you been all my life? You had me at hello!!"