Every dollar invested in user research and usability testing will bring $2 to $100 in return, in part by stopping you creating your site based on incorrect assumptions, weeding out confusing navigation, and focusing on accessible site design.
According to Usability.gov, “User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.”
At Key Pointe we conduct user research to help you uncover issues with your website and gather valuable insight into user behaviour. This insight gives us the tools to create better websites, products and services for your customers and users. We make sure your site or service works the way your users expect it to work and delivers what your customers expect.
User Research has many benefits – it can help you figure out where there are weaknesses in your website, why users aren’t understanding sections of your content, or how readable your content is and where you might be losing people.
Having a third party such as Key Pointe conduct your user research helps reduce bias in how testing is constructed and adds a valuable layer of impartiality. It also reduces the load on your internal team and can often be done much faster than doing it in house.
User research includes interviews, focus groups, and contextual inquiry. It also encompasses usability testing which includes card sorting, task testing, and user testing. Each usability test is different and has different goals but the process will include:
- Setting goals
- Creating a test plan
- Creating a screener
- Picking a date and time
- Booking a meeting room
- Coaching coworkers
- Recruiting participants
- Running the test
Our blog post on How to Plan Usability Testing for your Website gives you a more in-depth look at our process. The following case studies give perspective on how the user research process can be tailored for individual clients: